A Showcase of Solutions in Where Ideas Lead

Today’s creatives are doing it all. From printed collateral to packaging and retail graphics, designers are charged with seeing their clients’ needs through a holistic lens and finding solutions for every touchpoint. Where Ideas Lead is Neenah’s newest promotion created to help designers see the big picture.

As you flip through the book, you’ll find creative samples produced on products from each of Neenah’s fine paper, packaging, and wide format portfolios. The eight key visuals from Neenah’s newly launched WHERE IDEAS LEAD^® product campaign strategy are the inspiration behind the promotion. Each of the visuals is beautifully brought to life through design and paper.

Whether it’s an exclusive invitation, a gift card for a national coffee shop, a box that holds a luxurious fragrance, or a wall mural used to create seasonal ambiance, premium paper helps transform ideas into beautiful, tangible results. CLASSIC^® Stipple adds an interesting touch to the background of this spread, and the CLASSIC CREST^®, Imperial Red envelope is guaranteed to make you want to open it.

This printed and scored insert uses NEENAH^® Folding Board, Natural Pearl, gold foil and a registered emboss to highlight the importance of the unboxing moment and allow designers to feel the power of premium paper.

Leading the pack on the crowded shelf can be a challenge in today’s saturated wine and spirits markets. With less than a minute to capture a customer’s attention, your label says it all. Here you can feel how ESTATE LABEL^® NO.7 helps brands make a premium statement.

The inserted NEENAH IMAGEMAX^® Paper Card, tucked inside a ROYAL SUNDANCE^®, Emerald Green carrier, clearly shows how this durable, paper-based gift card can help address corporate sustainability goals.

Where Ideas Lead was created to provide designers with a vivid understanding of the depth and breadth of Neenah’s offerings. From commercial print, digital, envelopes, packaging, label, gift cards and carriers, wide format products, sustainable options, and custom capabilities, Neenah has the solution to take your ideas wherever they may lead.