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The CBD market is exploding and North America is leading the global market due to increasing consumer demand. The CBD cosmetics, Cannabeauty, market alone is expected to grow by 31.3% by 2025. This means an influx of new products and new brands with a need for package design.
The newly expanded Neenah® Folding Board portfolio addresses this developing market for package designers with the introduction of new hemp fiber papers, a new color, and new finishes.
One reason is hemp is one of the strongest plants so it adds strength to the paper, making it perfect for packaging. Another reason is to align with your customer base. With today’s consumer demand for transparency, designers of cannabis, cannabeauty, and CBD (Cannabidiol) brands can more effectively present brand values that align with customer expectations of sustainable packaging by using Neenah’s Hemp Board.
These new eco-friendly Hemp Board packaging papers are available in a Vellum finish, in three of Neenah Folding Board's most popular shades:
The previous Folding Board line included the deep, dark Epic Black, a dye-through board, however, designer and printer feedback indicated there was room in the line for a more "everyday" shade of black. The new Industrial Black is a slightly lighter, hardworking, high quality, beater dyed shade of black that directly complements the Concrete and Wrought Iron colors in the line.
Let’s talk about touch, or more specifically about adding a tactile element and additional durability to your packaging with these new uniquely formulated finishes. These coated papers aren’t glossy, but instead offer a matte look, and they’re coordinate with papers from Neenah’s premium uncoated writing, text, and cover portfolio.
Sustainable Luxury
Sustainable packaging continues to trend, but with social media and online shopping reigning as integral parts of consumer purchasing decisions, demand for luxury packaging also grows as the digital shelf influences buying power and selectivity. Neenah offers a breadth of PCW papers ranging from 30% to 100%, all of which are FSC Certified. Our premium folding board papers are engineered to provide best-in-class printing results so brands can design their packaging sustainably, without forgoing luxury
You can find these new eco-friendly packaging options, along with Neenah’s complete portfolio of Folding Board papers in the new Neenah Folding Board swatchbook. This book is intended to act as a starting point to help designers think about all the possibilities they have for premium packaging. For one-of-a-kind packaging solutions, Neenah offers custom capabilities, allowing customers to take their ideas wherever they may lead.
For a copy of the NEW Neenah Folding Board swatchbook, contact your local sales representative or merchant.
Want a FREE Swatchbook featuring our Hemp-Infused Papers and Portfolio of Folding Board Solutions?
Enter our Folding Board Instagram Giveaway October 14th-17th for a chance to win one of five Neenah Folding Board Swatchbooks! Entering is simple.
1. Follow @neenahpaper on Instagram
2. Like the Introductory Giveaway post
3. Tag a friend who has an eye for design
For more information and contest rules click here.