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Behind The Design: Joggy Packaging
It’s hard not to notice the bright green packaging and non-traditional typography that defines the new brand, Joggy. It caught our eye and piqued our curiosity, so we went directly to the source to learn more. We spoke with Katie White, Head of Product Operations, and Tiffany Wilkinson, Chief Creative to learn more about Joggy and their bold choices.
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Neenah: Joggy is a fairly new company. When did you officially launch?
Joggy: Joggy launched in April 2022, but everything started February 2021 with a vision to maximize happiness while moving your body. We spent months fine tuning our products, containers and packaging getting ready for our launch this year.
Neenah: What can you tell us about how it all got started?
Joggy: A little background on the origin of our vision: Our founder, Ty Haney, who also founded Outdoor Voices, started running at an early age. She competed in track during school and realized how much she enjoyed the feeling of staying active. A study recently came out that the endocannabinoid system, a complex cell-signaling system in the human body, was responsible for the feeling of a runner’s high (that blissful feeling of euphoria after intense or lengthy exercise), not endorphins as we’d previously thought. Ty began experimenting with different dosages of CBD and THCV to see if she could reach the illusion state of the runner’s high that she’d only ever achieved a few times after running long distances. This ultimately led to work with a lab in Austin, TX to develop a version of our “hero” product, Runner’s High.
Neenah: Can you give us any background on the name Joggy?
Joggy: We believe movement makes for happier, healthier lives. And the word Joggy communicates a more fun, relaxed notion around exercise. Joggy is for the recreationalist, for any type of movement at all levels to promote happiness.
Neenah: Your packaging really stands out. Especially the green color and non-traditional typography. Can you provide any insight on the intention or meaning behind the design elements?
Joggy: We partnered with the incredible team at Actual Source, on the brand and packaging design. We knew we wanted one strong brand color for Joggy. We looked at a lot of different colors and landed on our vibrant green used across our containers, boxes and shipping system. We’re super proud of our distinctive logo by Actual Source, and our product names which are hand lettering drawn by Nejc Prah, a designer out of Slovenia.
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Neenah: Using Neenah Folding Board PC White Hemp seems like the perfect fit for your brand! How did you find it?
Joggy: Spectrum Packaging, our packaging partner, was extremely helpful when sourcing specific products that met our requirements. We wanted something that included both hemp fiber and post-consumer content and it was important that it be FSC® certified. They delivered the perfect solution!
Neenah: What made you choose it vs. something more economical?
Joggy: We believe in forest stewardship and follow the 3Rs (Reduce, Reuse, Recycle) as a philosophy for material use. Given our current product assortment is CBD-based, and hemp is our hero ingredient, we felt it helped contribute to the circularity of the product. In addition, we love that the board we chose contains 80% post-consumer fiber and is FSC® Certified. The icing on the cake was learning that Neenah Folding Board, PC White Hemp, is also fully recyclable in your home paper recycling stream.
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Neenah: What aspirations do you have for growth?
Joggy: We are ready to go big! We’ve started to build out our team to take the next leaps of our growth here at Joggy and could not be more excited to do so.
Neenah: Where can Joggy products be found?
Joggy: We are currently online only at www.getjoggy.com.
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