Neenah to Showcase new CLASSIC and NEENAH Folding Board Papers at HOW Design Live and THe Dieline Packaging Conference 2017


Neenah is proud to participate again this year at one of the largest annual gatherings of creative professionals in the world. HOW Design Live has become a global happening with nearly 4,0000 attendees expected in Chicago, May 2-6, 2017. The Dieline Packaging Conference runs concurrently. 

“We look forward to both of these shows every year,” said Jamie Saunders, Senior Marketing Communications Manager, Neenah Paper. The combined conferences bring a powerful and unique focus on creativity, business, leadership, marketing and inspiration for designers. We value the connections we’ve made over the years. That’s a big part of what keeps us coming back.”

At the show, Neenah will showcase its newly revamped CLASSIC® Brands. The iconic brand family, which first debuted in 1962, instantly became a designer-favorite. Now it has been reimagined and reorganized into the new CLASSIC® Papers, complete with new colors, new textures, new duplexes, new digital choices, new envelope offerings, new swatchbooks, a new promotion, and a show-and-tell video.

Pum Lefebure, Design Army, who lead this redesign in collaboration with Neenah, will take the stage at HOW Design Live for a keynote presentation about her firm’s award-winning work, including the new CLASSIC Brands.

Neenah is also proud to be the official sponsor of The Dieline Awards, which formally recognizes the best in consumer product packaging design worldwide. Awards will be announced live, and winners will be invited to accept their awards live on stage during the opening ceremony. 

About Neenah

For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles. Neenah is committed to developing relevant mobile and online technologies including Neenah Cabinet™ for iPad, iPhone and Android. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

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