Neenah Paper Gives Retailers a "Green" Option with ENVIRONMENT® Retail Card


Neenah Paper now offers the new ENVIRONMENT® Retail Card, a 100-percent, paper-based stored value card that gives retailers a green alternative to plastic or other less eco-friendly card options. The new retail card is also the brightest paper-based card available.


A stored-value card has monetary value or data physically stored on the card and is commonly used by retailers in the form of gift cards, loyalty cards and bounceback cards. These are often made with materials that are not recyclable and have a greater negative impact on the environment.


“As the retail card industry continues to grow at a rapid pace, retailers are demanding more options and specifically greener alternatives,” said Elizabeth Corbett, director of packaging sales for Neenah Paper. “Consumers today expect retailers to embrace green products and practices and now retailers have a more sustainable choice.”


Neenah’s ENVIRONMENT Retail Card, made from 40-percent recycled fiber, is FSC® certified, manufactured with Green Energy and recyclable. The new card is available in both gloss and silk finishes in 97 bright white, making it the brightest paper-based gift card available. It offers excellent printability on both finishes and can accept embossing, foil stamping and laminates as well as magnetic stripes and bar codes. With a lifespan of one to two years based on moderate use, other uses for the ENVIRONMENT Retail Card include loyalty membership cards and hotel room keys.


“We’re excited about these new paper-based stored-value cards because they give retailers an option that uses recycled content and is recyclable, from the paper to the adhesive that holds it together,” Corbett added. “It doesn’t get much greener than that!”


For more information about Neenah’s packaging initiatives and products, visit  


About Neenah Paper

For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers used for premium writing, text, cover, private watermarks, and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, CRANE® and SUNDANCE® Papers, and in 2012 the company added the ASTROBRIGHT® and ROYAL Brands. The company also produces envelopes in thousands of unique styles.


Neenah is committed to developing relevant mobile and online technologies including the Neenah Paper Cabinet™ for Desktop tool and the new Neenah Cabinet™ for iPad app. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. Visit for more information or call (800) 558-5061. Follow Neenah Paper on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Neenah’s blog, Against the Grain.

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