The Beauty of Letterpress commissions Lustig Elements limited edition prints to benefit Hamilton Wood Type & Printing Museum


Today, The Beauty of Letterpress by Neenah presents the Lustig Elements Collection, a remarkable new series of limited edition letterpress prints, commissioned in honor of notable designer pioneers Alvin Lustig and Elaine Lustig Cohen. The collection is available for purchase on The Beauty of Letterpress beginning today, with 100% of the proceeds going to The Hamilton Wood Type & Printing Museum.

This first installment of the Lustig Elements Collection includes four letterpress prints designed by Craig Welsh, of Go Welsh. Only 100 of each print were produced.

The collection gets its name from a typeface that modernist designer Alvin Lustig began to design in the 1930’s but never completed. Welsh, a design educator and award-winning designer based in Lancaster, PA, rediscovered the font and began a mission to revive it. Over a four-year period he worked closely with AIGA Medalist Elaine Lustig Cohen to bring Lustig Elements to life. The newly completed typeface was created for both wood type and a digital font.

Now, with the successful funding of Welsh’s recent Kickstarter, new wood type is being cut at the famed Hamilton Wood Type & Printing Museum and new digital fonts are in production at the acclaimed P22 Type Foundry. “This is a wonderful story of passion, dedication, commitment, and perseverance,” said Auburne Gahlman, manager of The Beauty of Letterpress by Neenah. “We are so happy to be part of it.”

The editions were printed in five colors on CRANE’S LETTRA® Cover, 110C (297 g/m2) by Fabrik, a new letterpress studio out of Pennsylvania and Boston. Welsh, known for his reprint of the Declaration of Independence, started Fabrik with letterpress guru George Graves. Graves literally hand-cranked the editions one at a time on a vintage 1949 Vandercook 219 New Style. Ironically, the press, of which there are only about 50 today, was manufactured in 1949. “Alvin and Elaine would have been newlyweds when the press was made,” said Welsh.

“Neenah is thrilled to continue to produce and sell these editions to raise monies for Hamilton. We are especially thrilled to collaborate with Craig and this extraordinary Lustig Elements project because it gives back to the design and letterpress communities on so many levels,” said Gahlman.

About The Beauty of Letterpress

Since 2013, The Beauty of Letterpress by Neenah has honored letterpress designers and printers with the world's only online, community-created gallery of modern letterpress work. The Beauty of Letterpress also offers free paper samples of CRANE® Papers and Neenah papers as well as community resources. Letterpress printers, designers, lovers and aficionados are invited to submit work to The Beauty of Letterpress, subscribe to the RSS to see new work in real-time, and join its communities on Facebook, Pinterest, and Twitter using @BoLetterPress. The Beauty of Letterpress is a sister site to The Beauty of Engraving

About Neenah

For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles.

Neenah is committed to developing relevant mobile and online technologies including Neenah Cabinet™ for iPad, iPhone and Android. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

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