2010 Header

2010 1

DIGITAL PRINTING DYNAMIC

The use of digital short-run printing has exploded, as have questions about paper options, customization opportunities and design possibilities. That’s why Neenah Paper and PaperSpecs.com have set the stage for an unprecedented hour with three digital printing experts (Scott Crockett of Keiger Printing, Ian Flynn of Direct Response Imaging and Mark Sarpa of Progressive Solutions) as they demystify digital short-run printing. If you are a designer or print buyer who wants to know more about digital printing, “Digital Printing Dynamics” is a don’t-miss hour.

December 14, 2010

keiger.com   sfnexpress.com   printhq.com   



2010 2

DESIGNING WITH LETTERPRESS

Go inside the concept, design and production of a limited edition poster in PaperSpecs next webinar, “Designing with Letterpress”. You will be taken behind the scenes with nationally recognized designer and author Joshua Chen to observe how the poster was brought to life from concept through production. Judith Berliner, founder of Full Circle Press and printer of the webinar poster, will also be on hand to discuss the ins and outs of this special printing and finishing process. Designed by and printed on Crane’s Lettra Papers at Full Circle Press; get an unprecedented look at how the poster came to life, and have the opportunity to hear from the creators directly in this special event on designing with letterpress printing.

October 7, 2010

full-circle-press.com



2010 3

HABIT : NEW APPROACHES TO CREATIVE THINKING

If creative ideas were the flakes in the snow globe of your mind, what force could shake them up and get them moving? Could that force be you, your surroundings, your thoughts? Stefan Mumaw, creative director of Reign (the Kansas City ad agency who coined this snow globe analogy) offers up good habits that will encourage you to find inspiration in your everyday environment and expose those not-so-good habits that can negatively influence your creativity in this groundbreaking webinar entitled “HABIT.” It’s designed to help you shake off those stale assumptions, open new channels for viewing the role of paper and develop the habits that lead to more creative ideation.

September 10, 2010

mumaw.net



2010 4

PACKAGING: TYING IT ALL TOGETHER

What is the one vehicle that brings the objectives of branding, protection, organization, theft deterrence, display, marketing, prestige, experience and authenticity together in the ultimate design challenge? Packaging! Successful packaging seamlessly ties all these entwined interests together in a way that builds distinct identities and projects clear voices in a universe of ever-expanding competition. Steve Sikora, creative director and co-founder of Design Guys helps provide a solid foundation in packaging design, the principles of which translate into other areas of creative marketing. You won’t want to miss what he had to say about some of the most important considerations in packaging design.

July 23, 2010

designguys.com



2010 5

DIRECT MAIL DYNAMICS

Are you on direct mail autopilot? Take back the creative controls with Direct Mail Dynamics! Chief Folding Fanatic Trish Witkowski of foldfactory.com presented a power-packed hour of folding inspiration and direct mail tips. Direct mail is still the No. 1 channel in the marketing mix today, and she’ll show you how to map out your own successful plan with clever campaign ideas and technologies, folding tricks you’ve never seen, tips for choosing the right paper and valuable direct mail dos and don’ts. So if you want to do direct mail right, put the creative spark into your campaign pieces and take advantage of this No. 1 marketing channel, be prepared to be wowed and inspired as Trish gives you valuable resources to help you get started.

May 18, 2010

foldfactory.com



2010 6

INK ON PAPER: BEYOND YOUR LINE OF SIGHT

The beauty of colorful, rich, dense inks are so satisfying, but there’s more than meets the eye when it comes to ink … and clients’ needs. Jeff Ashton, vice president of Operations for Quality Inks & Rollers, reminded us that there are durability issues in terms of sun exposure or unwanted color shifts during certain finishing processes or even the fundamental ability to dry properly on a particular substrate that can make or break the most creative printed piece. And to help us plan for theses issues and more, he covered Ink Components, Green Ink, Color, Eco Trends and Special Effects in this primer on all things ink.

February 11, 2010

qualityinksandrollers.com



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