Free Webinar Archive 2008

2007 1

GREENWASHING: WRINGING OUT THE TRUTH

As a print buyer or designer, one of your biggest challenges today is determining which environmental claims are relevant, meaningful and verifiable. In this great session, Scot Case, VP of TerraChoice Environmental Marketing, Inc., reviewed green consumer trends, defined the six sins of greenwashing, discussed effective ways of reaching customers without greenwashing, revealed ways to sell green to everyone and shared the value of independent third-party environmental certification programs.

September 16, 2008

marcalt.com



2007 1

FAR-SIGHTED SUSTAINABILITY

Marc Alt, president and founder of Marc Alt + Partners led a discussion on how sustainable design practices are moving far beyond their original goals and accomplishments. Alt dug into the paper industry’s accelerating move toward a more far-sighted approach to sustainability and unearthed the shift in thinking about how we design and market products and services.

September 16, 2008

marcalt.com



2007 1

IMPRESSED WITH LETTERPRESS

With e-mails speeding through cyberspace in mere seconds and the printing industry turning out products faster than ever, let`s slow down for a minute and turn back time. Judith Berliner, owner of Full Circle Press, shares some of her inside tips for a successful letterpress project with us. Judith`s work was featured in several editions of HOW Magazine and various Martha Stewart Weddings editions.

February 26, 2008

full-circle-press.com



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