In an instant, all the elements of packaging design – paper, typography, palette, shape, functionality – must come together to tell the story of a brand and to convey the character of the product that lies inside. During Designing Premium Packaging, Gregg Lukasiewicz, award-winning designer and head of Lukasiewicz Design, showed creatives the truth behind designing premium packaging with an emphasis on box wraps and how they can use his hands-on tips to create impactful packaging designs for their clients.
April 2, 2015
The annual color forecasts are full of inspiration. They also bring to mind real-world questions designers need to answer. Are these colors passing trends or part of a broader movement? Can I use these colors on the kinds of projects I design? In this webinar, color expert Jack Bredenfoerder showed designers how to differentiate between color forecasts (fleeting and subjective) and color forecasting (thoughtful and relevant) and practical tips they can use to make color relevant to their projects.
December 4, 2014
Should a designer include dollar signs or not on menu prices? Does descriptive menu copy turn on a diner’s appetite or leave them feeling too full to eat? These are just some of the menu design questions Gregg Rapp, founder of Menu Technologies, answered in this webinar. From The Today Show to The Washington Post, his expertise has been sought out and featured in high-profile print and broadcast media. Rapp shared his expert tips with webinar attendees and revealed the art and science behind great menu designs and how his techniques can be applied to all sales and marketing materials. He showed examples of successfully “engineered” menus and the elements and strategies that make them work so well.
One of the great bonuses of today’s craft-based entrepreneur movement is a renewed interest in packaging design. (Why would someone take all the time and care to produce a beautiful, handcrafted product and then put it in on the shelf in anything less than a package designed with the same attention to quality and detail?) That’s why David Cole, founder of David Cole Creative, led our webinar: Designing Labels: Tips that’ll Stick with You. For over a decade, he’s created standout boxes, bags, wrappers, point-of-purchase displays, and labels for clients such as Boudreau’s Bitters, Chateau Ste. Michelle Winery, Canon Whiskey & Bitters Emporium, Coffee Bean & Tea Leaf, EMP Museum, E. & J. Gallo, Julep Cosmetics, Luxco, Modernist Cuisine, Beam Global, Starbucks Coffee, and Woodinville Whiskey Company. Cole revealed lessons he’s learned from both triumphs and mistakes, showed examples of his award-winning work, and shared his tips and tricks for label design and production.
You may not remember this, but it’s true. In fact, it’s kind of funny now … digital printing was once openly regarded with snickers and the none-too-attractive sneer. Boy, has that changed!
It seems there’s a new bell or whistle every year that sends my designer’s heart to thumping. This year, it’s gold ink. Yep, gold ink for digital printing. During this free PaperSpecs webinar sponsored by Neenah Paper, Tom Ingalls, founder of Ingalls Design, revealed his personal tips and insight for designing and printing on digital presses. Feature: the stunning, digitally printed promotion he created using gold ink.