Spec and Connect Volume 15

Volume 15: CLASSIC CREST Papers

December 2008

WHAT'S NEW



Spec + Connect CLASSIC CREST

CLASSIC CREST® Papers: When More is More

Updating a brand like CLASSIC CREST® Papers requires careful evaluation and thoughtful decisions. As the cornerstone of the Neenah Paper portfolio of fine papers and the leader in the premium Writing, Text and Cover market, it's tried, true, and timeless. It is the Complete Communicator. So when it came time to refine our proposed changes to the color palette we looked at the design and creative community. Greg Maze, Senior Brand Manager, and Tom Wright, Design Director, at Neenah Paper maintain an open dialogue with designers all over the country. Additionally, as a longtime meber of The Color Marketing Group, Neenah Paper is in the unique position of being the only fine paper mill to engage in identifying and contributing to color trends worldwide. As a result of all this input, the seven new colors of CLASSIC CREST Papers are fresh and relevant, bringing an offering that makes sense to today's communication designers.

But color is not the only characteristic that needs to be examined. Clearly we've all seen the demand for environmentally preferable premium papers rise. In response to this, the Complete Communicator is now completely sustainable. Every sheet is FSC Certified and made with 100% certified renewable energy and made with Carbon Neutral. On top of that, our 100% post consumer Recycled 100 Bright White is whiter and brighter than ever before.

Part of determining the direction a Neenah Paper brand should take is asking questions. How is the paper being used? For what types of applications? Digital printing is the fastest growing segment in the industry, and it stands to reason that designers are taking advantage of all that digital printing has to offer, such as economical short runs and variable data campaigns. CLASSIC CREST Papers now offer three colors in four qeights that have been tested and optimized for the most common types of digital equipment. Visit www.neenahpaper.com/digital to learn more about Neenah's expanding digital offering.

We could go on. New heavy cover weights in 100 lb. or heavier for every color, larger sheet sizes up to 18 x 40, you get the picture. But see for yourself in the new CLASSIC CREST Papers swatchbook and coordinating promotion. Using three expanded identities, the promotional folder demonstrates how much can be done with the new Complete-er Communicator. See below to order yours today and start raising the level of your communications!

OTHER NEWS



Spec + Connect CLASSIC LINEN

A Sensible Luxury

With it's consistent visual texture and dependability on press, CLASSIC® Linen is a great choice for corporate stationery and print collateral as well as direct mail, announcements and invitations. But we've made some fresh, exciting changes that will create more opportunities for applications and end uses that previously might not have been considered by designers and printers.

The most noticeable change is the updated color palette. Two rich new colors - Canyon Brown and Burgundy - add depth to the strong selection of accent colors. Like all CLASSIC Linen papers these darker hues are highly receptive to metallic inks, embossing and foil stamping.  But the real excitement is the introduction of three new pearlescent colors: White Pearl, Natural White Pearl, and Gold Pearl. White Pearl and the warmer natural can be flood coated with ink to create a custom pearlescent color of your choosing. Gold Pearl presents as metallic but without the use of metallic inks, making it a perfect choice for one-color certificates or invitations.

In case that's not enough in new features, all CLASSIC Linen Papers are now FSC Certified and are made 100% Carbon Neutral. And like CLASSIC CREST® Papers, our 100% post consumer Recycled 100 Bright White is now whiter and brighter. Also, we now offer CLASSIC Linen Papers with a new Digital Finish that works on all the most common digital printing equipment. The expanded digital offering is available in three colors, four weights, and four digital sizes.

Take a look at the new swatchbook and you'll see that even through change, some things remain the same - like the consistently high performance of CLASSIC Linen, the sensible luxury.



Spec + Connect Nerenah Green

Clearly NEENAH GREEN

CLEARFOLD® Translucent Paper from Nennah Paper is now FSC Certified. This addition to the wide array of unique textures, stylish colors, and business whites in Neenah's FSC Certified portfolio now affords designers the convenience of one-stop shopping. Clearly Neenah Green, GLEARFOLD Translucent Paper is also manufactured totally chlorine free and acid free, and is completely recyclable.

 

UPDATE: www.neenahpaper.com

With the newest resource from the Neenah Green initiative, we're giving you the chance to help your clients understand how together, you can effect change one project at a time. Click here to download our customizable "green" presentation and ECO Calculator to demonstrate how specifying the right paper for a project can make a difference. The proof is in the numbers.



Spec + Connect Annual Report

Neenah Paper Annual Report is a Winner

The 22nd Annual International ARC Awards, the world's largest annual report competition, awarded Nennah Paper the Grand Award in the category of Best Overall Presentation and Creative Approach for its 2007 Annual Report. Designed by the brand strategy and communications design firm Addison of New York, the annual report is a stunning example of how premium paper and extraordinary design can elevate a message.

Samples

For more information on samples and promotions, contact your locat NEENAH PAPER merchant or sales representative, or contact our Sample Department at 1.800.994.5993 or samples@neenahpaper.com.

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