Neenah announces the highly anticipated launch of Touché Papers

10/23/2017

Today, Neenah announces the highly anticipated relaunch of Touché Papers. With new color additions to the line, Neenah now has a complete portfolio of the best-selling soft touch papers on the market.

The name Touché, which comes from the French verb toucher, meaning, “to touch,” depicts the essence of these papers. “Soft touch papers are ideal for projects that are meant to get noticed. Handing someone a business card that not only looks beautiful, but also feels unique is guaranteed to make an impression. An elegant book cover with this soft, subtle texture instantly invites the consumer to reach out and touch it. These papers are elegant and sophisticated, are known for their on-press performance, and offer a luxurious touch like no other paper can,” says Auburne Gahlman, Marketing Manager, Neenah.

Neenah has refreshed the Touché palette with the addition of three new colors and a 91 bright white. “The new Bright White was in direct response to a market need. This means the new Touché lineup ranges from a deep black to a bright white,” says Gahlman.

The complete Touché lineup now includes 10 sensuous colors and three whites. New colors include Sterling, a warm leather-like gray; Concord, a deep grape hue; and Saffron, as rich a color as its culinary namesake.

Touché joins a collection of other “soft touch” paper brands in the Neenah family, notably PLIKE® and SLIDE™. These soft touch papers offer three truly unique benefits to specifiers: First, the colors are dyed through, eliminating those less-than desirable white edges on boxes and business cards. Next, the soft touch finish is on both sides of the paper; the unique touch doesn’t stop when you turn over the business card, or flip open the book cover. Third, they are especially receptive to specialty techniques including foil stamping, embossing and engraving. In fact, these papers are most commonly chosen for applications where the “touch” factor is preeminent and the paper is key to the design. Think: business cards, covers, folders, greeting cards, magazine covers, and of course, packaging. 

“These papers are soft to the touch, but printers and designers alike will attest to the sharp, crisp results achieved on press. Touché is perfect for when you really want the paper to speak for itself while it showcases your design,” says Gahlman.

Get a free copy of new Touché swatchbook, through your Neenah representative.

About Neenah

For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio, including market leading brands such as ASTROBRIGHTS®, CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles. Neenah Packaging provides unique and sustainable packaging papers, boards and labels as well as custom solutions for premium and luxury packaging. Neenah is committed to developing relevant mobile and online technologies including Neenah Cabinet™ for iPad, iPhone and Android. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

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