New edition in Lustig Elements series for The Beauty of Letterpress

7/21/2016

The artwork of illustrator and hand letterer Nate Williams is the subject of the second print in the Lustig Elements series for The Beauty of Letterpress by Neenah. Titled Nature is the Answer, the whimsical 11 x 14, letterpressed print pays homage to nature, William’s belief in the importance of staying connected to the simple things, and the Lustig Elements font.

Neenah commissioned the Lustig Elements series in honor of notable design pioneers Alvin Lustig and Elaine Lustig Cohen, and the Lustig Elements font, which was recently revived and completed by Craig Welsh. The first print for the series, titled Lustig Elements Collection, was released earlier this year. All proceeds from the sales of the prints go directly to The Hamilton Wood Type & Printing Museum. 

Williams is an award-winning illustrator, designer, and artist whose playful and optimistic work has captured the eye of clients like Urban Outfitters, Peet’s Coffee, Target, Cartoon Network and more. His style of combining layered shapes, decorative elements and hand drawn lettering is a perfect setting for weaving in the Lustig Elements font. The horizontal number eight on the right side of the print is from the Lustig Elements font, and is a play on the Williams’ name and online handles, @n8w and n8w.com.

Williams says of his print, “Letterpress is a great art form, I love the tactile quality, and it's important to acknowledge techniques of the past to inspire and inform the future. I was inspired to be part of this project. It’s a great cause and Craig is passionate about his work with the Lustig font, I like to support that, and because it was creatively open. So much of our life is data driven so in my personal art and projects that are creatively open I trust my intuition and embrace spontaneity.”

Nature is the Answer was printed by Fabrik, and is available on four different papers: 1) CANALETTO Grana Grossa Cover BIANCO, 2) EAMES™ Cover EAMES WHITE, 3) ESSE® Cover PEARLIZED WHITE, 4) WILD® Cover WHITE. “The paper is the canvas for the art, when you look close you see the subtle qualities of the different textures and finishes, and how each enhances the design in a different way,” says Williams.

These bold, playful, summery prints are sized to fit in a standard 11 x 14 frame. They are available for $25 each and 100% of the proceeds goes to support the efforts of the Hamilton Wood Type & Printing Museum to preserve historic wood type and the art of letterpress printing.

About The Beauty of Letterpress

Since 2013, The Beauty of Letterpress by Neenah has honored letterpress designers and printers with the world's only online, community-created gallery of modern letterpress work. The Beauty of Letterpress also offers free paper samples of CRANE® Papers and Neenah papers as well as community resources. Letterpress printers, designers, lovers and aficionados are invited to submit work to The Beauty of Letterpress, subscribe to the RSS to see new work in real-time, and join its communities on Facebook, Pinterest, and Twitter using @BoLetterPress. The Beauty of Letterpress is a sister site to The Beauty of Engraving

About Neenah

For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio, including market leading brands such as ASTROBRIGHTS®, CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers now includes SUEDETEX® and TOUCHÉ®. The company also offers envelopes in thousands of unique colors, finishes and styles. Neenah Packaging provides unique and sustainable packaging papers, boards and labels as well as custom solutions for premium and luxury packaging. Neenah is committed to developing relevant mobile and online technologies including Neenah Cabinet™ for iPad, iPhone and Android. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

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