Six interactive stories highlight type designers, contemporary typefaces, and the use of digital technology

8/25/2016

Seeing is believing, touching is engaging, paper sends a message your hands can read even with your eyes shut…so starts the new Fresh Takes on Classic Type on CLASSIC® Papers (#typelove) promotion from Neenah. This big, bold, beautiful and playful new book is a book that designers will want to read with their eyes wide open.

Designed by Kansas City and San Francisco-based Willoughby Design, Fresh Takes on Classic Type on CLASSIC Papers is a luxurious, oversized 9.5" x 12", French-fold book. Six highly tactile, visually fresh, and delightfully interactive spreads showcase six stories designed around a specific typeface and its creator.

As the central focus of the book’s design, Willoughby selected various typefaces to represent the “new classics” of typographic design, thus showcasing contemporary type, and the versatility of the legendary Neenah CLASSIC Papers.

“Nothing makes a designer happier than type,” says Ann Willoughby, Founder and Chief Creative Officer, Willoughby Design, “And with the technologies we have today, digital and analog worlds are united in an unlimited possibility of expression. It’s never been a better time to be a designer.”

From newcomers to renowned typographical masters, the book features typefaces by Jessica Hische, Luke Lisi, Erik Spiekermann, Matthew Carter, and Nicole and Petra Kapitza. Each typeface is the star of its own story, told through design, a variety of printing techniques and the textures and colors of signature Neenah CLASSIC brands: CLASSIC CREST®, CLASSIC® Linen, CLASSIC® Laid, and CLASSIC COLUMNS® Papers.

This interactive book has it all: typography, graphic design, traditional offset and UV printing, four-color imagery and spot color, foil stamping, spot thick UV, embossing and debossing, intricate die-cuts, and all showcased on a variety of CLASSIC papers to keep the viewer seeing, engaging, touching, and reading over and over.

Fresh Takes on Classic Type [#typelove] video: https://vimeo.com/179243944

Neenah Senior Brand Manager, Kathy Kemps says, “At Neenah we invest in creating beautiful books like these to function as idea starters for designers. Willoughby Design has given us page after page of inspiration for design, print and paper possibilities.”

To see, touch, and explore all six stories, get a free copy of new Fresh Takes on Classic Type on CLASSIC® Papers through your Neenah rep or your local merchant.

Find a Neenah distributor here: http://www.neenahpaper.com/resources/findadistributor 

About Neenah

For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio, including market leading brands such as ASTROBRIGHTS®, CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers now includes SUEDETEX® and TOUCHÉ®. The company also offers envelopes in thousands of unique colors, finishes and styles. Neenah Packaging provides unique and sustainable packaging papers, boards and labels as well as custom solutions for premium and luxury packaging. Neenah is committed to developing relevant mobile and online technologies including Neenah Cabinet™ for iPad, iPhone and Android. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

Contact
Neenah: Jamie Saunders, 678-518-3222, jamie.saunders@neenah.com

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