Introducing Ideas for Digitally Printed Short-runs and Packaging, When Response Matters

3/2/2016

The just released Neenah Digital Explore 4 promotion is the latest edition in Neenah’s Explore series. Explore 4 continues the series’ mission to educate and inspire, with new ideas and new samples for all types of digitally printed short-run and packaging projects.

“Designing for smaller projects in today’s digital market no longer means designers are locked into using generic, smooth, white, drab papers that don’t capture the consumer’s attention. Research shows us that paper color, texture and weight, can increase response rates. Designers can leverage this information to convince clients that out-of-the-standard-box solutions can be more effective in delivering a brand’s message, increase brand recognition, and ultimately drive response rates up,” said Greg Maze, Senior Brand Manager, Digital & Wide Format, Neenah.

Explore 4 shares beautiful and creative, digitally printed samples for four different concept brands. Each brand has a different business need, with a common mission — growing business.

Direct mail: 93% of online responses are driven by direct mail.

A direct mail promotion for Flour and Fig Bakery makes customers take notice. A shimmery ESSE® Pearlized Silver envelope houses a thick, beautifully printed card with a cleverly attached hang tag coupon.

Retail: A consistent use of color increases brand recognition by up to 80%.

The attention-grabbing box for North Hudson Goods is printed inside and out. The box was printed on an HP Indigo 7000, with 4 clicks of opaque white on the new Neenah® Folding Board.

Menu: 70% of restaurant customers don’t what they’ll order as a drink. Therein lies opportunity. The menu for Agave del Campo shares an authentic story with hand-made appeal. Separate front and back covers, on ENVIRONMENT® Grocer Kraft, are scored and folded for easy stapling, making it versatile for updates. Then the brand’s own hot sauce uses 4-color process plus lipstick red foil on Neenah ESTATE LABEL® No. 9 to deliver its spicy message.

Fundraiser: Textured paper increases donations by 13%.

It’s impossible to resist opening the beautifully printed, hand-made envelope for the Hyde Park fundraiser. Once opened, an eye-popping invitation and drink coupon printed on ASTROBRIGHTS®, Lift-off Lemon™ is sure to garner responses.

Dielines: Free dielines of the samples featured in Explore 4, and the whole Explore series, are available for downloading at www.neenahpaper.com/resources/dielines.

With a digital portfolio of over 300 popular colors, textures, finishes and weights, Neenah provides a wide range of versatile high-performing digital paper choices for any customized or short-run print collateral or packaging application.

Get a free copy of Explore 4 (a $9.99 value) through your Neenah rep or your local merchant. Find a Neenah distributor here: http://www.neenahpaper.com/resources/findadistributor 

 

About Neenah

For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles. Neenah is committed to developing relevant mobile and online technologies including Neenah Cabinet™ for iPad, iPhone and Android. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

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