Neenah has released a new, all-encompassing swatchbook for The Design Collection of specialty papers

5/18/2016

Neenah has released a new, all-encompassing swatchbook for The Design Collection of specialty papers. This new specification tool brings together the 15 specialty grades that make up this inspired portfolio of premium papers for luxury packaging and high-end print collateral — including the newly added ASTROKING® Papers.

The Design Collection of papers offers an extensive palette of luxurious textures and beautiful colors, from whites and brights, to shimmering pastels and rich darks, all inspired by Italy’s top fashion houses and America’s leading designers. With over 100 papers now available, this line of luxury papers is perfect for premium packaging, look books, high-end brochures, direct mail, gift cards and holders, greeting cards, identity materials and more.

“The fold-out, lay flat structure of the swatchbook gives designers an opportunity to see the collection as a whole. The book’s organization, from whites, to neutrals, to colors to pearlescents, is designed for ease of seeing this elegant, elevated, on-trend palette filled with the hottest colors and textures,” says Auburne Gahlman, Associate Brand Manager, Neenah. “In fact, The Design Collection has two papers that are matches for the two shades of the PANTONE® Color of the Year 2016: STARDREAM® Papers, Rose Quartz is a dead ringer for Pantone’s Rose Quartz, and STARDREAM, Vista matches Pantone’s Serenity,” noted Gahlman.

The comprehensive new swatchbook replaces the previous 1.0 and 1.1 swatchbooks released last year. The new book now houses all The Design Collection paper lines, including new and recent additions.

New Additions:

ASTROKING® Papers, with a hint of shimmer and a plush satin finish this paper adds opulence to any project. It’s available in one white and four rich colors: Snow White, Desert Sand, Moss Green Brown Stone, and Plum Tree.

Recent additions:

NATURAL EVOLUTION Papers with a special surface coating on both sides, provide a soft, natural texture, an elegant touch and outstanding performance.

MONNALISA® Papers, the smooth sister to NATURAL EVOLUTION Papers, offers a smooth bright white surface for hang tags, business cards, books, brochures. 

SLIDE™ Papers are considered the “packaging version” of the popular PLIKE® Papers, optimized for more resilience.

Seven print samples in the book showcase a variety of papers and print demonstrations from Opaque White and metallic inks, to foil stamping and embossing. Just look at the blind embossed sheet of PLIKE®, Orange featuring an amazingly small line of gold foil stamped type, placed on top the emboss.

Get a free copy of The Design Collection Swatchbook, valued at $19.99, through your Neenah rep or your local merchant. Find a Neenah distributor here: http://www.neenahpaper.com/resources/findadistributor 

About Neenah

For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio, including market leading brands such as ASTROBRIGHTS®, CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers now includes SUEDETEX® and TOUCHÉ®. The company also offers envelopes in thousands of unique colors, finishes and styles. Neenah Packaging provides unique and sustainable packaging papers, boards and labels as well as custom solutions for premium and luxury packaging. Neenah is committed to developing relevant mobile and online technologies including Neenah Cabinet™ for iPad, iPhone and Android. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

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