Neenah refreshes Beauty of Letterpress site

5/3/2016

Today, Neenah launched its newly updated website, The Beauty of Letterpress, with a more modern look and an improved user experience.

The Beauty of Letterpress (thebeautyofletterpress.com) is the world’s only community-created, online gallery of modern letterpress work. Neenah continues to invest in upgrading the site to help celebrate the time-honored art and foster the continued use of letterpress printing. Enhancements to the site include:

-- A more modern look throughout the site

-- Improved find-ability for the shop, gallery, printers and resources

-- Better mobile access

-- An updated shopping cart to allow multiple purchases

-- A new Inside the Studio printer profile

The Beauty of Letterpress enjoys a proven track record of giving back to the letterpress community. To date, through the sale of limited edition letterpress prints and a grant, over $30,000 has been raised to support the collections and initiatives of the Hamilton Wood Type & Printing Museum (woodtype.org).

That tradition continues in 2016; Neenah has partnered with designer Craig Welsh, Go Welsh, to present a new series of letterpress editions, which feature the new 1930’s inspired font, Lustig Elements. The first limited edition collection was also announced today.

“Letterpress printing continues its renaissance in the digital age because of its extraordinary beauty and tactility,” said Auburne Gahlman, who oversees the site for Neenah. “We believe that the community of people who continue to preserve the tradition of letterpress printing deserve a special place — The Beauty of Letterpress continues to celebrate and honor the modernity of this 500-year old craft.”

Site design by TPD Design House in Wayne, PA. 

About The Beauty of Letterpress

Since 2013, The Beauty of Letterpress by Neenah has honored letterpress designers and printers with the world's only online, community-created gallery of modern letterpress work. The Beauty of Letterpress also offers free paper samples of CRANE® Papers and Neenah papers as well as community resources. Letterpress printers, designers, lovers and aficionados are invited to submit work to The Beauty of Letterpress, subscribe to the RSS to see new work in real-time, and join its communities on Facebook, Pinterest, and Twitter using @BoLetterPress. The Beauty of Letterpress is a sister site to The Beauty of Engraving

About Neenah

For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles.

Neenah is committed to developing relevant mobile and online technologies including Neenah Cabinet™ for iPad, iPhone and Android. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

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