Neenah Paper launches Beauty of Letterpress edition number thirteen with Earl Gee

1/20/2016

San Francisco-based designer Earl Gee’s just launched Edition 13 The Beauty of Letterpress: The Art of Making an Impression puts a modern twist on the time-honored process of letterpress. Prints are available for sale at The Beauty of Letterpress, all proceeds go to help support The Hamilton Wood Type and Printing Museum.

The Beauty of Letterpress by Neenah Paper is dedicated to supporting the art of letterpress printing — it showcases innovative letterpress works and supports the Hamilton Museum through the sales of the limited edition prints. To date the project has provided over 30K to the museum’s efforts to preserve a priceless piece of letterpress history. 

The newly released Edition 13, designed by Gee, is inspired by the process of this old-world technique itself. Gee transformed iconic letterpress tools — platen press wheel, ink blob, composing stick, line gauge, wood blocks — into typographic forms cleverly arranged to spell out the Edition’s title, and engage the viewer.

“These amazing tools and techniques have survived for centuries. They connect art and craft, designer and printer, and paper and impression. My design approach was to combine these elements in an unexpected, surprising and distinctly modern way.” says Gee. 

The red and black color scheme of Gee’s design was inspired by a Russian Constructivist aesthetic. He says, “The movement’s dedication to machines and technology, functionalism and modern mediums, and artists and engineers seemed like a natural fit for letterpress’ synthesis of art and machine.”

Gee, Partner and Creative Director of Gee + Chung Design, and AIGA SF Fellow, says his Silicon Valley technology client base doesn’t often afford him the opportunity to design for letterpress. “We’d definitely like to encourage more of our clients to make an impression with letterpress. What I appreciate most about the technique is the attention to craft that it signifies to its audience. Designing for letterpress creates a distinctly personal, tactile, and visceral communication that gets people to take notice through the dimension of touch,” says Gee. 

Though Gee has yet to visit the Hamilton Wood Type & Printing Museum (it’s on his bucket list), he is proud to be one of The Beauty of Letterpress designers who are helping to support the Museum, “The museum stimulates a much needed interest, education, and inspiration for this important art form. Supporting this wonderful resource is an important way to invest in our past, present and future.”

Edition 13, The Beauty of Letterpress: The Art of Making an Impression is printed on Crane’s Lettra® Ecru White 90 Cover. The prints are $5 and available for purchase at www.thebeautyofletterpress.com.

About The Beauty of Letterpress

The Beauty of Letterpress is a website that celebrates letterpress printing and its creators with the first virtual, community-based gallery of modern letterpress samples and resources, now with more than 200 letterpress printers. The Beauty of Letterpress also offers free paper samples of CRANE® Papers and Neenah papers, videos and many community resources. Letterpress printers, designers, lovers and aficionados are invited to submit work to The Beauty of Letterpress, subscribe to the RSS to see new work in real-time, and join its dedicated online communities on Facebook, Pinterest, and Twitter using @BoLetterPress. The Beauty of Letterpress is a sister site to The Beauty of Engraving

About Neenah
For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles.

Neenah is committed to developing relevant mobile and online technologies including Neenah Cabinet™ for iPad, iPhone and Android. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

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