A Private Watermark is a personalized image or mark in a sheet of paper that is visible when the paper is held to the light or placed on a flat surface.
A Private Watermark provides both security and authenticity.
The traditional genuine watermark is a pattern embedded into the paper structure itself, with minimums starting at 2,000 lbs of paper. The watermark is applied while the paper is being made and pressed in by a roller-mounted die (called a dandy roll) while the loose fibers are still wet—hence, the name “watermark.”
Neenah Paper offers an additional choice for private watermarks, with minimums as low as 100 lbs. making it possible for smaller companies to realize the benefits of this symbol of prestige and success. In our own proprietary CUSTOMARK® Paper process, a rubber plate applies a solution onto the finished paper.
Genuine Watermarks come in three types: Wire, Shaded and Combination.
All bring an elegant and distinctive touch to business stationery without interfering with the letterhead design or the printability of the sheet on lithographic or office equipment.
Genuine Watermarks reproduce beautifully on all Neenah’s script and writing papers, including cotton content, post consumer recycled, and sulphite fiber sheets.
The uniformity of Neenah papers ensures that the watermark appears crisp and clean.
Subtle yet visible, private watermarks on our stationery papers provide readers with a gentle reminder of the sender’s identity.
CUSTOMARK® Papers
Produced through our exclusive off-machine process, a CUSTOMARK Paper can be made in much smaller quantities and at a lower cost than a Genuine watermark.
Even small businesses can enjoy the prestige of a private watermark, along with the security it offers.
Production turnaround is much faster with CUSTOMARK Papers. Orders can be manufactured and shipped in four weeks, subject to approval of artwork.
While CUSTOMARK Sheets work on a wide range of paper textures and finishes, clean white and off-white shades are recommended to create the most visible mark.
Writing papers from Neenah Paper come in 20 lb. and 24 lb. As a rule, the lighter the paper, the more visible the watermark.
CUSTOMARK® Offering
CLASSIC CREST® Papers
Avon Brilliant White (smooth)
24#
Recycled 100 Bright White (smooth)
24#
Solar White
24#
CLASSIC® Linen
Avon Brilliant White (smooth)
24#
Recycled 100 Bright White (smooth)
24#
Solar White
24#
CLASSIC COTTON® Papers (25%)
Avon Brilliant White
24#
Classic Natural White
24#
Solar White
24#
CAPITOL BOND® Papers
Bright White (light cockle)
20# 24#
White (light cockle)
20# 24#
ENVIRONMENT® Papers
PC 100 Natural (smooth)
24#
PC 100 White (smooth)
24#
Contact your local Neenah Paper distributor to find out how simple it is to obtain your own Genuine Private Watermark or CUSTOMARK® Paper on a premium Neenah Paper sheet.
